The business model of steel company - Focus on the innovation

From a historical point of view, the source of competitive advantage of industrial company was a access to capital and raw materials. The restructuring process has made Polish steel industry able to compete on the international market in the field of technology. However, dynamically changing economic and legal environment still poses new challenges to steel producers. In the article the innovation as an element of competitive advantage of steel company has been shown. The business model of steel company focused on innovation has been proposed. The look at the innovation as an important clue to create modern strategies and business models in steel companies was presented. It has been focused on the structures and rules of creation these models able to innovate. In the article barriers to innovation was also identified. The most important feature of the innovation for the modern steel company should be related to the so-called "creative destruction of management" depending on creation and destruction of structures and processes that go beyond normal adaptation and price competition. It was assumed that these are basic characteristics of steel company of the future, and its basic function should be the innovative business model. The aim of this article is to describe new business models that allow for implementation of innovations, rapid reorganization processes and flexible adjustment of the functioning of enterprises (including metallurgical) to the new conditions and changing environment.