Modern Marketing for Customized Products Under Conditions of Fourth Industrial Revolution

Sandra Grabowska; Sebastian Saniuk

doi:10.4324/9781003186373-11

Modern Marketing for Customized Products Under Conditions of Fourth Industrial Revolution

Sandra Grabowska
, Sebastian Saniuk

Katedra Inżynierii Produkcji (RM/RM1)

University of Zielona Gora

Wyniki badań: Rozdział w książce/raport/materiał konferencyjny › Rozdział › recenzja

3 Cytowania z bazy Scopus

Abstrakt

The considerations presented in this chapter show the need to build relationships and cooperation between the consumer and the producer in the process of designing, manufacturing, and evaluating products-especially those that are personalized. This chapter is addressed to the people involved in marketing in various industries. The results of the research show the expectations of customers in Industry 4.0, which will help facilitate the design of products and the creation of all marketing activities. The considerations presented in this chapter show the need to build relationships and cooperation between the consumer and the producer in the process of designing, manufacturing, and evaluating products-especially those that are personalized.

Język oryginału	angielski
Tytuł publikacji goszczącej	Industry 4.0
Podtytuł publikacji goszczącej	A Glocal Perspective
Wydawca	Taylor and Francis
Strony	159-171
Liczba stron	13
ISBN (elektroniczny)	9781000440836
Identyfikatory DOI	https://doi.org/10.4324/9781003186373-11
Status publikacji	Opublikowano - 1 sty 2021

Cele SDG ONZ

Ten wynik przyczynia się do realizacji następujących celów zrównoważonego rozwoju

Cel 9 Przemysł, innowacje i infrastruktura

Obszary tematyczne ASJC Scopus

Ogólna ekonomia, ekonometria i finanse
Ogólny biznes, zarządzanie i rachunkowość

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Cytowanie

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Modern Marketing for Customized Products Under Conditions of Fourth Industrial Revolution

Abstrakt

Cele SDG ONZ

Obszary tematyczne ASJC Scopus

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