Dynamic of the business model of metallurgical products servicing and trading company versus the growth of its effectiveness and value

Very interesting approach related to the company management is concepts oriented at its growth. These concepts, within the last twenty years strongly affected both the strategic behaviour and operational management, frequently shaping new business models. They are generally specified as systems oriented at value growth, e.g. VBM - Value Based Management or EVM - Economic Value Management or EVC - Economic Value Creation. Evolution and development of the approach to creating the value means, that its growth is universal and superior goal for all stakeholders of the company. This creates development of such set of operations that are oriented at utilization of factors increasing the assets of the company and creating the programs of changes, increasing the effectiveness of resources utilization and meeting the expectations of customers, which should lead to obtaining superior market standing because of gaining competitive advantage. Goal, that is value, should combine the investors (owners), employees, customers, suppliers and social partners. One of the most important factors of the company value growth is the effectiveness management. Dynamics of the surroundings, especially the increasing competition and changing expectations of the stakeholders, including within the complexity of economical processes, necessitate the improvement of tools measuring and controlling the effectiveness. Subject of the study presented in the paper is the measurement of effectiveness of operations performed within different areas of the company activity. In the constructed research model, one used both qualitative methods and the balanced scorecard. Using the developed research model, effectiveness measurement of the company was performed in the aspect of the strategy changes and business models related to them. Object of the study was trading and servicing company of metallurgical products.