COMPARING IDIOGRAPHIC AND NOMOTHETIC APPROACHES IN MANAGEMENT SCIENCES RESEARCH

The article aims at providing guidance on choosing the appropriate research approach for different research contexts by comparing the importance of using appropriate methods and techniques in both idiographic and nomothetic approaches based on the results of international research. To achieve the intended goal of the article and answer the research questions, the results of quantitative research (a survey) were used. There was questioned an international group of experts consisting of scholars in the field of management sciences. The obtained research outcomes provide a more thorough understanding of current research trends. Additionally, they indicate the significance of various methods and techniques in the research process in management studies and highlight the current convergence of idiographic and nomothetic approaches in favor of combining research procedures, methods, and techniques. The contribution to the theory of management sciences focuses mainly on presenting recommendations regarding the selection of appropriate approaches to the research process emphasizing the role of methodological triangulation and indicating significant methods that increase the reliability and quality of the research.