Choosing of Service Strategy for Cargo Owners in Regional Supply Chains

Transportation is crucial in supporting production processes and distributing products. In this context, B2B logistics, which refers to the movement of goods from one business to another, is no longer a passive function but a transformative force driving business success. The proposed approach to choosing a strategy for servicing cargo owners assumes that regional delivery chains can utilize various alternative distribution channel structures. This approach considers the organization of cargo flows and the number of intermediaries (warehouses, distributors, retailers, etc.). The developed mathematical model allows for simultaneously considering a set of interrelationships of internal and external factors and choosing the best service strategy based on the efficiency criteria of minimum total costs. As a result of experimental studies the areas of effective use of alternative strategies and the structure of distribution channels by the requirements of cargo owners regarding the quality and cost of services were determined.