TY - GEN
T1 - User identity unification in e-commerce
AU - Gorawski, Marcin
AU - Chrószcz, Aleksander
AU - Gorawska, Anna
N1 - Publisher Copyright:
© Springer International Publishing Switzerland 2014.
PY - 2014
Y1 - 2014
N2 - Data mining applied to social media is gaining popularity. It is worth noticing that most e-commerce services also cause the formation of small communities not only services oriented toward socializing people. The results of their analysis are easier to implement. Besides, we can expect a better perception of the business by its own users, therefore the analysis of their behavior is justified. In the paper we introduce an algorithm which identifies particular customers among not logged or not registered users of a given e-commerce service. The identification of a customer is based on data that was given so as to accomplish selling procedure. Customers rarely use exactly the same identification data each time. In consequence, it is possible to check if customers create a group of unrelated individuals or if there are symptoms of social behavior.
AB - Data mining applied to social media is gaining popularity. It is worth noticing that most e-commerce services also cause the formation of small communities not only services oriented toward socializing people. The results of their analysis are easier to implement. Besides, we can expect a better perception of the business by its own users, therefore the analysis of their behavior is justified. In the paper we introduce an algorithm which identifies particular customers among not logged or not registered users of a given e-commerce service. The identification of a customer is based on data that was given so as to accomplish selling procedure. Customers rarely use exactly the same identification data each time. In consequence, it is possible to check if customers create a group of unrelated individuals or if there are symptoms of social behavior.
UR - https://www.scopus.com/pages/publications/84890866369
U2 - 10.1007/978-3-319-01857-7_16
DO - 10.1007/978-3-319-01857-7_16
M3 - Conference contribution
AN - SCOPUS:84890866369
T3 - Advances in Intelligent Systems and Computing
SP - 163
EP - 172
BT - Advances in Systems Science - Proceedings of the International Conference on Systems Science, ICSS 2013
A2 - Świątek, Jerzy
A2 - Grzech, Adam
A2 - Świątek, Paweł
A2 - Tomczak, Jakub M.
A2 - Świątek, Jerzy
PB - Springer Verlag
T2 - International Conference on Systems Science, ICSS 2013
Y2 - 10 September 2013 through 12 September 2013
ER -