Abstract
The considerations presented in this chapter show the need to build relationships and cooperation between the consumer and the producer in the process of designing, manufacturing, and evaluating products-especially those that are personalized. This chapter is addressed to the people involved in marketing in various industries. The results of the research show the expectations of customers in Industry 4.0, which will help facilitate the design of products and the creation of all marketing activities. The considerations presented in this chapter show the need to build relationships and cooperation between the consumer and the producer in the process of designing, manufacturing, and evaluating products-especially those that are personalized.
| Original language | English |
|---|---|
| Title of host publication | Industry 4.0 |
| Subtitle of host publication | A Glocal Perspective |
| Publisher | Taylor and Francis |
| Pages | 159-171 |
| Number of pages | 13 |
| ISBN (Electronic) | 9781000440836 |
| DOIs | |
| Publication status | Published - 1 Jan 2021 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
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