Measuring trust in business relations between tourist facilities on one thematic touristic route

The aim of this article was to identify features and attributes of tourist facilities that affect trust among them and allows estimating the level of trust among any given site on a touristic route. The level of trust can be a key feature that affects the capability of tourist facilities to create and enter complex relations. It is also crucial for planning their future and sustainability. Therefore, measuring trust between tourist facilities plays a major role in the management of inter-organizational relations. The authors used statistical methods in order to identify features that influence the level of inter-organizational trust between these kinds of facilities. The analyzed data comes from research that was conducted in 2017 and describes 42 tourist facilities that operate within the Industrial Monuments Route (IMR)-a Polish route in the region of Silesia. A strong linear correlation was found between variables that described efficiency of communication and trust level. The Classification and Regression Trees (C & RTs) method was used to identify features of tourist facilities that determine the efficiency of communication among them. Afterwards, the obtained data was used to create a multiple regression model that allowed estimating the level of trust between any given site on the route, identifying at the same time that features like communication efficiency, proximity and some institutional similarities have the greatest impact among tourist sites with regard to inter-organizational trust.