Investment attractiveness of the country: social, ecological, economic dimension

Effective state regulation of the economy requires clear mechanisms for assessing investment attractiveness, a scientifically and consistent approach to identifying determinants of its improvement to achieve competitive advantages. The imbalances in a country’s social, ecological, economic development decrease its investment attractiveness, the confidence level on the part of foreign stakeholders, the outflow of investment resources, the ability to achieve sustainable development goals, etc. The paper conducts a benchmarking analysis of approaches to assessing the social, ecological, economic components of the country’s investment attractiveness. A method for assessing the country’s investment attractiveness is developed. The paper presents the analysis of European countries during 2000–2019, which showed that Ukraine has the lowest level of investment attractiveness among the studied countries. The study results could be used in the development of mechanisms to increase investment attractiveness by identifying inhibitors and catalysts for managerial influence.