TY - GEN
T1 - Engaging the dynamics of trust in computational trust and reputation systems
AU - Danek, Agnieszka
AU - Urbano, Joana
AU - Rocha, Ana Paula
AU - Oliveira, Eugénio
PY - 2010
Y1 - 2010
N2 - Computational Trust and Reputation (CTR) systems are essential in electronic commerce to encourage interactions and suppress deceptive behaviours. This paper focus on comparing two different kinds of approaches to evaluate the trustworthiness of suppliers. One is based on calculating the weighted mean of past results. The second one applies basic properties of the dynamics of trust. Different scenarios are investigated, including a more problematic one that results from introducing newcomers during the simulation. Experimental results presented in this paper prove the benefits of engaging properties of the dynamics of trust in CRT systems, as it noticeably improves the process of business partners' selection and increases the utility.
AB - Computational Trust and Reputation (CTR) systems are essential in electronic commerce to encourage interactions and suppress deceptive behaviours. This paper focus on comparing two different kinds of approaches to evaluate the trustworthiness of suppliers. One is based on calculating the weighted mean of past results. The second one applies basic properties of the dynamics of trust. Different scenarios are investigated, including a more problematic one that results from introducing newcomers during the simulation. Experimental results presented in this paper prove the benefits of engaging properties of the dynamics of trust in CRT systems, as it noticeably improves the process of business partners' selection and increases the utility.
UR - https://www.scopus.com/pages/publications/77954619598
U2 - 10.1007/978-3-642-13480-7_4
DO - 10.1007/978-3-642-13480-7_4
M3 - Conference contribution
AN - SCOPUS:77954619598
SN - 3642134793
SN - 9783642134791
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 22
EP - 31
BT - Agent and Multi-Agent Systems
T2 - 4th KES International Symposium on Agent and Multi-Agent Systems: Technologies and Applications, KES-AMSTA 2010
Y2 - 23 June 2010 through 25 June 2010
ER -