Abstract
The aim of this chapter is to indicate any potential areas of cooperation between universities and family businesses – mainly in terms of educational offerings for future successors in the field of the unique nature of running a family business under the new market requirement conditions. According to the author, a program for the education of successors regarding the new market requirement conditions should be based on the experience and knowledge of experts practitioners in the form of workshops that use the latest case studies and supported by methods such as simulations of real situations and training films while using multimedia technologies. The greatest challenge that universities must face is to adapt their educational offerings that are addressed toward Millennials in such a way that takes approaches for using educational innovations into account to improve future learning and to thoroughly review teaching methods.
| Original language | English |
|---|---|
| Title of host publication | Science, Business and Universities |
| Subtitle of host publication | Cooperation, Knowledge Transfer and Entrepreneurship |
| Publisher | Taylor and Francis |
| Pages | 128-145 |
| Number of pages | 18 |
| ISBN (Electronic) | 9781000572179 |
| ISBN (Print) | 9781032192345 |
| DOIs | |
| Publication status | Published - 1 Jan 2022 |
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
- General Social Sciences
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